On Tuesday, June 26, I attended the DemandGen Report Conference. One of the most interesting presentations was from Heidi Melin – the new CMO of Eloqua. After only 2 weeks on the job, Heidi gave an interesting presentation on how to best leverage social media in B2B lead generation. Here’s an excerpt:The first and primary tenant, as with all good marketing, is to think of: 1) how does social media fit; 2) what are you looking to accomplish; 3) how do you measure results. And