

How to Make Social Sourced Reviews Work for Your Nonprofit
Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant? Did you use TripAdvisor to help coordinate your last adventure? Or go to CitySearch to find a hotel?If you are like millions of people online, you did. And it makes sense: you are trying to get past “marketing speak” to look at what *real* people have to say about a particular product and service. Your nonprofit’s donors and